Jen Sern Tham

Jen Sern Tham (Ph.D., University of Malaya) is a senior lecturer at the Department of Communication, Universiti Putra Malaysia (UPM), Serdang, Malaysia. His Ph.D research examined the way media circulate social marketing messages and programmes on HIV/AIDS to the public, gauging the public’s perception of the concept of social marketing and the disease as well as understanding the role of the government, non-government organizations and media institutions in responding to the issue of HIV/AIDS in Malaysia.

Professor Tham is a member of the Institute of Public Relations Malaysia (IPRM). He has been invited to be a manuscript reviewer for international and local journals such as Continuum Journal of Media and Cultural Studies, Journal of the Southeast Asia Research Centre for Communication and Humanities (SEARCH), Malaysian Journal of Communication (JK-MJC), Jurnal Personalia Pelajar and IUKL Research Journal. I am also the Associate Editor for Asian Journal of Applied Communication (AJAC) and Editorial Assistant for Human Communication Journal.

Prior to joining UPM, he was a language teacher at Tsun Jin High School, where he taught SPM Bahasa Malaysia (the National Language of Malaysia). After completing his Ph.D. studies, he joined New Era University College in Kajang as a full-time lecturer from Feb 2014 – Feb 2015. After servicing at the College for a year, he moved to Universiti Tunku Abdul Rahman (UTAR) Sungai Long Campus as an assistant professor and head of programmes (Master’s degrees) from March 2015 – October 2018.

He taught various courses related to Public Relations and Communications such as Introduction to Public Relations, Introduction to Corporate Communication, Theory and Practice of Corporate Communication, Public Relations Media Application, Public Relations Campaign Planning, Persuasive Campaign, Statistics for Communication Research, Theories in Mass Communication, Media Relations, Communication Research Methods, Reputation Management and Event Planning and Management.